The economic uncertainty, over 40 external uncontrollable variables and the unique dynamics of the current COVID-19 crisis make it very challenging for airlines and airports across the globe to forecast demand and kickstart air travel in the near future.
Despite the current unfavourable macroeconomic conditions with the portion of uncertainty on the top of that, the demand for travelling by plane will ultimately return to the long-term growth trajectory. Thus there is an urgent and existential call for action across the whole value chain of the aviation sector, which must be founded on the basis of strategic creativity, humanity, prioritising human health factors, sustainability, profitability, pragmatism and optimism. It accelerates the need for airlines and airports across the globe to innovate their strategies, business and operating models by ensuring exceptional customer experience.
Together with our outstanding industry expertise, we distinguish ourselves through the exclusive pool of 16 internationally recognised subject-matter experts from 9 different countries across the globe and close collaboration with our active and future clients. By applying our unique holistic approach during the consulting projects, we are ready to support your business and deliver outstanding results which will exceed your expectations. We do not only design concepts, but also develop and successfully implement innovative strategies and processes. Furthermore, we support you with measures to streamline processes, reduce costs, optimise plans for current and future routes, and shape the sustainable growth of your business in an innovative manner.
Applying our holistic approach, we benchmark your company against hundreds of others, both within and outside the industry. Through the identification of blue ocean opportunities, we design the perfect go-to-market strategy for your airline/airport.
Business Model Innovation
A strong business model is the bedrock to business success. By developing strong, sustainable business models for your company with our toolkit, we support you in the business transformation process to adapt to the fast-changing environment in the air transport sector.
Merger and Acquisition
Together with you, we aim to improve your odds of success with your M&A strategy and objectives. We develop your M&A team and capabilities, and build a repeatable process. We also take due diligence to the next level with a fact-based, quantified assessment.
Sales and Marketing
We help you to achieve sustainable, organic growth by obtaining a better understanding of your customers’ needs and behaviours. For that, we develop superior segmentation capabilities for you. We help you to translate data into actionable insights to drive additional sales and ancillary revenue.
Alliances, Joint Ventures and Partnerships
Alliances, joint ventures and partnerships with other airlines can be an excellent way to boost inorganic growth. We work closely with you to maximise the value of such activities and build the required internal capabilities in order to achieve its full potential.
Network Strategy and Planning
Our network tools model the impact of network changes and help you improving existing and future network structures. We evaluate potential codesharing and interlining agreements for you.
Revenue Management and Pricing
We develop a distinctive revenue management and pricing approach to improve the performance of your teams and KPIs (e.g. 3-10% increase in RASK). Beside technical levers, we also focus on management infrastructure and people development.
Fleet Strategy and Planning
In collaboration with our internationally recognised fleet strategy experts, we provide strategic advice to decision-makers and professionals involved in the commercial aircraft acquisition programmes. For that, we apply the best practice in airline fleet planning techniques.
Turnaround Strategy and Planning
With our tools, we design a turnaround strategy for you, with the aim of converting, changing or transforming a loss-making entity into one that turns a profit. We will take you from a position of declining sales to increasing, from weakness to strength, and from instability to stability.
Analytics and Modelling
For you, we set the foundation for a leading edge in global competition. Through the application of our analytical expertise, we help you to define and implement the appropriate intelligence to manage complexity, whilst increasing efficiency.
We propose scenario-based strategic planning as a powerful approach that accounts for uncertainty, volatility and complexity in the aviation industry. By applying our appropriate tools and integrating scenario-based approaches into strategic planning, we remove the uncertainty for your company.
We advise airlines and airports on how to position and differentiate themselves to yield the best returns. By using our own set of tools, we help you to test the likely impact of your current business plans, in order to then refine and optimise them.
Coaching and Training
Training boost a feeling of value in employees, therefore we contribute to the culture of learning. We provide a wide range of customized trainings and workshops, including Business Model Innovation in Aviation, Blue Ocean Strategy in Aviation, Air Service Development, Business Strategy Development and Forecasting & Modelling.
With the feasibility study, we set the foundation for the successful completion of a project. We cover all relevant factors to a project, including economic, technical, legal and scheduling considerations. From there, the likelihood of project successfully will be ascertained.
We identify a specific set of uncertainties that might occur in the future of your business. In this case, we also make assumptions regarding what the future will be, and how your business environment will change overtime in light of that future.
With our vast expertise, we support you to strategically organise your thoughts into a solid business plan that you can then use to adapt and grow your airline business, as the realities of your key markets become apparent.
Business Plan Review
A business plan is an important tool to help guide your decisions. In order to attract investors, stand out from the competition or survive the crucial growth phase, we realistically examine and fine-tune your business plan with our dedicated toolkits.
Evaluation and Implementation
Improvement, efficiency and effectiveness: We support you in the evaluation and implementation phases of the strategic planning process. We also assist you in the whole implementation process with our recommended solutions.
When you want to get your business idea onto the market, you often need subject-specific support and advice during the preparatory phase. For instance, setting up an airline requires various steps. We help you to transform your idea into action and accompany you during the whole journey from scratch to the official launch.
We assist you in the overhaul of your company’s central business processes to effect substantial changes and achieve specific goals, such as increased return on investment, service improvements, or cost reductions.
Air Route Development
We offer market research, tailor-made air route development solutions for airports and network planning services to airlines. We provide multiple ways of support and support clients to be successful in developing both new and existing routes.
- In another written piece for Aviation Business Middle East, our Managing Director, Linus Benjamin Bauer, argues why the emergence of Ultra Long-Haul does not necessarily mean the decline of super connectors like Emirates.
- Werden Reisen in Zukunft nur noch mit anschliessender Quarantäne möglich sein? Nein, sagt Luftfahrtexperte Linus Benjamin Bauer und erklärt in dem Gastbeitrag für XING, wie wir zurück zur Normalität kehren könnten.
- In the business analysis for Gulf News, our Managing Director Linus Benjamin Bauer argues why the UAE carriers (Emirates & Etihad) are likely to benefit the most from the historic deal than EL AL Israel Airlines from Israel.