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BAA & Partners formerly known as “Bauer Aviation Advisory”.

BAA & Partners is a distinguished, award-winning boutique consulting firm for the aviation industry. Founded by Linus Benjamin Bauer at the peak of the COVID-19 pandemic in 2020, BAA & Partners is headquartered in the iconic Emirates Towers in Dubai, United Arab Emirates, and has its regional office for the Asia-Pacific market in Singapore. Our firm boasts an expansive and continually growing global network of over 125+ consultants and experts, each possessing an average of more than 15+ years of industry experience.

BAA & Partners holds the unique distinction of being one of the only boutique consulting firms in the region devoted exclusively to the aviation industry. We bring our internationally recognized expertise to serve the aviation and consulting sectors in the EMEA & APAC region and beyond, providing unparalleled advisory services. To date, our capabilities and services have been leveraged by airlines, airports, suppliers, government authorities, financial institutions, and top-tier consulting firms through our extensive global network.

As a formidable game-changer and industry disruptor, BAA & Partners has been nominated and shortlisted for numerous awards, including the prestigious Aviation Business Awards in both 2020 and 2021. In 2022 and 2023, BAA received another significant recognition as one of the leading consulting firms in the aviation industry, securing a Platinum rating from*. This accolade has propelled us into the Top-10 ranks alongside globally renowned top-tier consulting firms. In addition, BAA was honored with the Aviation and Aerospace Awards 2022 as the Best Boutique Consulting Firm for Aviation in the Middle East.

* is the world’s premier and largest platform for the consulting industry.

BAA & Partners is a proud corporate and industry partner of the Arab Air Carriers’ Organization (AACO), the Royal Aeronautical Society (RAeS), the Travel Industry Club (TIC), the German Emirati Joint Council for Industry & Commerce (AHK) and a world business partner of the Airports Council International (ACI).

BAA in the News

Linus Benjamin Bauer

Founder’s Message.

Confront your most intricate commercial, operational, and financial conundrums within the aviation industry. We are delighted to introduce BAA & Partners, formerly known as Bauer Aviation Advisory (BAA), your dependable and collaborative partner for the post-pandemic aviation industry.

Initiating a new boutique consulting firm amidst a pandemic’s apex did not deter me – in spite of the significant headwinds and challenges. The economic downturn catalyzed by the coronavirus pandemic has proven that the consulting landscape is just as susceptible to disruptive forces as any other industry. Industries characterized by a high degree of complexity, such as aviation, are in dire need of trustworthy partners during these challenging times.

While large consulting firms have historically flourished in the consulting landscape, the need for advisory work to be industry-specific and trustworthy is now more crucial than ever. The current COVID-19 crisis has laid the groundwork for boutique consulting firms like BAA & Partners to become the dependable and collaborative partners for industries like aviation in the post-pandemic era.

As an industry driven by client needs, which are in a state of constant flux, we are compelled to adapt our services, structure, and operations promptly to maintain a competitive edge in the post-pandemic landscape. The importance of nimbleness, flexibility, and agility has never been more evident than during this unparalleled global crisis. Numerous businesses in the aviation industry are currently grappling with a unique set of pressures and are seeking expert advice.

However, the consulting industry has become inefficient, stagnant, and slow to adapt,…

even though we have weathered existential crises before. If we delve deeper into the array of services offered by various consulting firms to clients today, we find that a tectonic disruption is impacting the entire consulting industry, much as it has previously affected the aviation industry.

These firms often employ off-the-shelf solutions that have been tried and tested before but do not cater explicitly to the needs of clients in the aviation industry. They are increasingly failing to meet the specific requirements of certain clients. From my perspective, this so-called one-size-fits-all model is becoming increasingly irrelevant in the post-pandemic era.

In the current climate, aviation companies and large consulting firms can more easily access industry-specific subject-matter experts through boutique consulting firms like BAA. These firms are expected to understand the operational realities of their clients and provide customized services that satisfy methodological, functional, industry-specific, and client-specific demands. This approach allows us at BAA to deliver enhanced value to our clients and partners.

In an era of evolving client demands and expectations for bespoke services, our expanding global network of over 100 subject-matter experts and consultants enable us and our partners to provide superior, value-added, and customized solutions. Throughout the pandemic, we have developed custom-made health check packages on various themes for aviation companies, facilitating significant operational and cost efficiencies, augmenting cost optimization, and revenue generation to boost airline profits.

At a juncture when our cherished aviation industry is facing its most profound crisis in history, we are unequivocally committed to assisting our clients and partners in navigating the challenges associated with the current pandemic. Our capabilities and services aim to ensure a sustainable and profitable future for the aviation industry by fostering sustainable business transformations for a brighter future.

We eagerly anticipate the opportunity to assist you in tackling your most challenging commercial, operational, and financial issues within the aviation industry.

Enjoy your exploration of our offerings!

Linus Benjamin Bauer
Founder & Managing Director

Advisory Board.

BAA & Partners has established an advisory board with six industry heavyweights with solid track records in the global aviation scene, as the boutique consulting firm seeks to accelerate its growth and reputation in the EMEA & APAC regions and beyond.

Laila Hareb Almheiri.

Dubai, United Arab Emirates

CEO at ALIVE Group of Companies
  • Assistant Director General for Strategy & International Affairs at the UAE General Civil Aviation Authority
  • Lead Negotiator in the fields of Economic Regulations, Air Transport Agreements and Environment for the UAE

Stefan Pichler.

Dubai, United Arab Emirates

  • CEO of Royal Jordanian, airberlin, Fiji Airways, Jazeera Airways, and Thomas Cook AG
  • CCO of Virgin Australia and Lufthansa
  • Chairman of German Tourism Board, Fiji Tourism Board, Chairman of Havas Voyages, Lufthansa City Center, V Australia, Velocity and Royal Wings

Bernard J. Dunn.

Houston, United States of America

Founder and CEO at BJ Dunn & Associates
  • President of Boeing Middle East, Turkey, and Africa
  • Vice President Middle East, Africa, and South Asia at ITT Defense (L3Harris)
  • Defense and Army Attaché U.S. Embassy in Saudi Arabia, Syria, and Jordan
  • Chief of Middle East Branch at The Pentagon (DCSOPS)

Dr. Michael Kerkloh.

Munich, Germany

Supversiory Board Member at Lufthansa
  • CEO of Munich Airport
  • Supervisory Board Member of Oman Aviation Group
  • President at ACI Europe
  • Managing Director of Hamburg Airport

Aya Sadder.

Dubai, United Arab Emirates

Founder & CEO at BOLT
  • Professional Speaker (e.g., TEDex)
  • Globally Certified Facilitator for Startup Weekend
  • Incubator Manager at INTELAK
  • Advisor for the Emirates Group
  • Team Member of Emirates Aviation x Lab

Tilmann Gabriel.

Berlin, Germany

Managing Partner at tianaero t.gabriel
  • President/CEO of Safi Airways, Royal Jet, Airways Aviation, CHC Helicopter
  • Current Project Leader of Nigeria Air
  • Executive Vice President at Qatar Airways
  • Senior Executive and Training Captain at Lufthansa

Meet us face to face.

BAA & Partners will be present at all relevant industry events this year. We look forward meeting you!

Events 2023.

28 February – 1 March

Singapore, SIN
Aviation Festival Asia

16 – 17 March

Budapest, HUN
: CAPA Airline Leader Summit

14 – 15 September

Brisbane, AUS
CAPA Australia Pacific Aviation Summit

26 – 28 September

Lisbon, PT
World Aviation Festival

2 – 3 November

Kuala Lumpur, MY
CAPA Asia Aviation Summit

13 – 17 November

Dubai, UAE
Dubai Air Show

28 – 29 November

Abu Dhabi, UAE
CAPA World Aviation Summit

We can help.

Whether you need to understand specialized aviation markets and their dynamics, develop competitive strategies, generate improved performance, or transform your cost position with the maximization of savings, we have the expertise.

Please don’t hesitate to contact us today!